(4/4/09)

Chicago Office of JWT Closing

After struggling to maintain old clients and attract new ones, JWT, Chicago is planning to close its doors.

The agency had a hard loss in 2007 when its biggest client, Kraft Foods, withdrew its account and put it up for grabs to competitors.

The Chicago office has been in competition with its New York City headquarters for many years.

JWT has had a rich history in Chicago. It was founded in 1891 by Charles E. Raymond and thrived from the beginning with clients such as Ford, Cream of Wheat and Aunt Jemima. The agency is famous for coming up with the Oscar Mayer jingle and Kellogg's Rice Krispies' "Snap, Crackle and Pop."

For the full story, go to JWT, Chicago.

P&G To Change Advertising

Procter & Gamble recently settled a lawsuit with Georgia-Pacific Corp., the maker of Brawny paper towels.

Georgia-Pacific claimed that P&G's new Bounty paper towels are not 25% thicker as advertised.

As a result of the lawsuit, P&G will discontinue all advertising that bears the claim that the new Bounty towels are 25% thicker.

Georgia-Pacific will not receive any compensation and P&G does not have to admit to any wrongdoing.

For the full story, go to Bounty.

E.R. Ends Well

On Thursday, NBC's long-running medical drama 'E.R.' ended its run with strong ratings.

The show, which ended after 15 seasons, aired a one-hour retrospective before the two-hour finale. The retrospective pulled in a 3.5/10 rating and share and the finale had a 6.0/16.

This led NBC to the top spot of the ratings for Thursday.

However, the show's series finale ratings are nothing compared to those of other NBC cornerstones, such as 'Friends,' 'Cheers,' and 'Seinfeld.'

For the full story, go to E.R.