According to Vanno, a website that follows about 5,500 companies and people's opinions of them, Kellogg's reputation with consumers has been damaged since firing Michael Phelps.
Vanno uses "gossip, news, opinion and personal insight about companies and their reputations" gathered from consumers to rank businesses.
Before the peanut butter recall and dismissal of Phelps, Kellogg was ranked No. 9. After the peanut butter debacle, they only fell to No. 16; however, after dropping Phelps, they sank to No. 68.
Phelps was dismissed from representing Kellogg after photos of him smoking pot were released.
Most of this negative press seems to be associated with the "stoner community."
For the full story, go to http://adage.com/article?article_id=134888
Consumer Spending and Confidence Decreases
As the economy continues its current recession, more and more companies are recording low sales.
The Conference Board's Consumer Confidence Index decreased to 25, its lowest level since it started recording in 1967. In comparison, at this time last year the level was at 76. The benchmark is 100.
The future is not looking too bright either. Consumer confidence is not expected to increase any time soon. Consumers are now being very careful with their spending and only paying for necessities.
Due to this low confidence level, retailers are reporting very dismal fourth quarter sales. For example, Nordstrom recorded a 68% drop in fourth quarter profits.
For the full story, go to http://adage.com/article?article_id=134844
Consumer Spending Driven by Marketers' Predictions
Germany's primary data on consumer and marketing behavior has been released and several unexpected things have been found.
Marketers may unwittingly be riling up consumers and leading them to spend less money. They seem to have already foreseen an economic and marketing crisis and are spending accordingly.
It also appears that brands are being more careful with their spending than discounting companies.
In a study done by Handelsblatt, it appears that marketing spending is being driven more by internal decisions rather than consumer behavior.
For the full story, go to http://adage.com/globalnews/article?article_id=134854
No comments:
Post a Comment