The ratings of the Academy Awards improved this year compared to the 2008 show. The average total viewers increased by 13% with 36.3 million people watching the telecast.
Last year, the Oscars had its worst performance ever, only raking in 32.09 million viewers.
This year's performance was an improvement, but it was still the third lowest-rated Academy Awards show.
The "Barbara Walters Special" and "Oscar's Red Carpet 2009 pre-show" may have contributed to these high ratings, being up 66% and 48% respectively from last year in the target demographic.
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Miller High Life's Sales Increase
The week after this year's Super Bowl, sales of Miller High Life increased by 8.6% compared to the same time last year.
Sales were also up almost 5% in the week preceding the game.
The brewer had several one-second ads that aired during the Super Bowl. The company claimed that it was ridiculous to be spending millions of dollars for a 30-second spot in such a bad economy.
This drew attention to these clipped ads that also ran online. They feature the now-famous beer truck driver yelling the words "High Life."
For the full story, go to http://adage.com/article?article_id=134792
Social Networks' Demographic Age Increases
Social networks like Facebook and MySpace are attracting older demographics as the younger markets diminish.
Facebook has almost 52 million U.S. users as it moves toward an older audience. Currently, the largest demographic on both Facebook and MySpace is the 35-44 age group.
As the networks continue to grow, their younger demographics are deflating and there is not much room left to grow there.
Despite sharing Facebook with older adults, the college audience still votes it the most popular website on campus, according to an Anderson Analytics poll.
Due to this older demographic now being on these social sites, marketers have larger budgets to work with sites like Facebook.
For the full story, go to http://adage.com/digital/article?article_id=134745
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