ABC will be introducing two new shows, both of which use the failing economy as a backdrop.
One will star Kelsey Grammar as a Wall Street millionaire who's life is turned around by the troubled economy and who becomes a stay-at-home dad. The other show, "Canned", will revolve around young friends who are fired from their jobs as investment bankers.
"Canned" was passed over the first time it was pitched to ABC, but executives later changed their minds.
The show is mainly about getting fired and how it affects your daily life and your future, which is something that many people can relate to.
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Sleep Aids and Antidepressants Sales Increase
Despite the declining economy, sales of sleep aids and antidepressants have increased, while spending decreased.
It seems as though the possibility of a recession is keeping more people up at night.
In a poll, 31% of respondents admitted to getting less sleep due to worrying about the state of the economy or their own financial situation.
Prescriptions have seen a major decrease in marketing and spending. For example, spending on Ambien CR decreased from $190 million in 2007 to $150 million in 2008.
For the full story, go to http://adage.com/article?article_id=135037
Target and General Mills Pair Up
General Mills is pairing up with Target to bring customers a special cereal promotion.
The promotion will include old retro designs on the packaging of their best-selling cereals, including Cheerios, Lucky Charms, Trix, and Cocoa Puffs.
They will also be giving away and selling T-shirts with similar designs. If a costumer has five proof of purchase labels, they can get a free T-shirt.
The company is hoping that these older designs will appeal to the young adult demographic and comfort them during these hard economic times.
The promotion will last about a month, from February 15 to March 21.
For the full story, go to http://adage.com/article?article_id=135015
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