In a time when the declining economy affects pretty much everyone's activities and spending habits, the business lunch for media executives and their prospective clients is still going strong.
Popular restaurants that cater to these power lunches, such as The Four Seasons Grill Room and Patroon, are reporting that the midday traffic is still bustling.
These seem to have replaced client dinners and cocktail hour and the restaurant owners have noticed that the time slot for client lunches seems to have slimmed down to about an an hour and a half.
Media executives note that despite these hard times, there is still money to be made.
For the full story, go to http://adage.com/article?article_id=135029
Radio is Heard by Young People
A recent study by Nielson in Lexington, Ky., shows that young adults might actually be increasing the amount of time they listen to the radio.
Household that use cell phones as their only source of phone communication, which includes the 18- to 34-year-old age group, listen to about 23 hours of radio a week.
This is significantly lower than the total sample, which included landline-only households. These households represent an older demographic.
Among other information drawn from the study, Nielson found that radio connects with 93% of its market over the age of 12.
For the full story, go to http://adage.com/mediaworks/article?article_id=135087
Reality Shows Rule the Ratings
Reality TV shows like The Bachelor are drawing in audiences and high ratings as scripted series run reruns.
Reality shows raked in six of the top ten spots in the 18- to 49-year-old demographic the week of February 26 to March 4.
The Bachelor was ranked fifth this week, after its buzzed-about finale and two-night post show. This was its highest rating in five years.
Scripted series will probably enter back into the rankings in the next couple of weeks as new episodes return in March sweeps.
For the full story, go to http://adage.com/mediaworks/article?article_id=135084
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