Ford Motor Co. is stealing some of the market from General Motors and Chrysler as it's retail-market share increased steadily for four consecutive months through January.
Data shows that in January and February of this year, 19% of consumers who planned on buying a GM car and 15% who planned to purchase a Chrysler or Dodge switched to one of Ford's brands.
Ford has been getting good publicity for not accepting a government handout in these rough economic times. GM and Chrysler both did.
Ford's newest ads are focusing on people who aren't necessarily in the market to buy a car, otherwise known as the "upper purchase funnel" of consumers.
For the full story, go to http://adage.com/article?article_id=135105
Coca-Cola Pushing Vault Soft Drink
In a very aggressive marketing move, Coca-Cola will be giving away a free sample of their citrus drink Vault for every customer that buys one of PepsiCo's Mountain Dews.
The idea behind the campaign is that once Mountain Dew drinkers taste Vault, they will want to make the switch.
The campaign is being called the "Vault Taste Challenge" and will last through late July.
PepsiCo does not appear to be fazed by this campaign because it believes that its Mountain Dew drinkers are loyal.
For the full story, go to http://adage.com/article?article_id=135104
Gun Sales Increase
Background checks for firearms sales increased by 42% in November, followed by increases of 24%, 28% and 23% in December, January and February, respectively.
The election of a Democratic president and the ushering in of a Democratic administration may have something to do with this recent increase in firearms as some consumers predict tighter gun control laws.
It can also be attributed to the bad economy. People feel less secure and also see hunting as a way to get some meats cheaper.
Manufacturers and retailers have seen increases in spending on firearms, despite the declining economy and tightening of consumers' pocket books.
For the full story, go to http://adage.com/article?article_id=135092
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