Obama's PR

Recently, President Barack Obama has been everywhere trying to get support for his new stimulus plan.

He appeared on the "Tonight Show with Jay Leno" and "60 Minutes" last week. His appearance on "The Tonight Show" was the first for a sitting president.

Analysts say that this effort to be seen on all these programs is also to make him seem more human and allow him to talk to a wider audience.

Obama has obviously been ignoring the old idea that a president being overexposed and getting too much press is a bad thing. Most people think that this tactic seems to be working so far.

For the full story, go to http://adage.com/article?article_id=135462

New Models of BMW Mini to be Introduced

Despite the declining economy, BMW Mini will be introducing several new models this year.

The number of minis sold jumped 28% in 2008 from 2007. However, through February 2009, their sales had decreased 16%.

This week they will be launching their second-generation convertible.

The company thinks the car will sell well globally, but not as well in the U.S. due to the sliding auto industry. They will be able to target their advertising more easily at a narrower niche audience.

For the full story, go to http://adage.com/article?article_id=135443

McDonald's Testing New Product

McDonald's is currently in the process of testing out a new product: the Snack Wrap Mac.

This new concoction consists of half a beef patty, special sauce, lettuce, cheese, pickles, and onions wrapped in a flour tortilla.

The wrap will be cheaper than a Big Mac at $1.49 and is intended to draw people who want to snack between lunch and dinner.

According to a McDonald's spokesperson, the results of the testing so far have been great.

For the full story, go to http://adage.com/article?article_id=135459