Tuesday, March 24, 2009

Liz Ross Leaves Tribal DDB

Liz Ross, president of U.S. operations and global chief marketing officer, is leaving her post at Tribal DDB.
She has said that it is time for her to move on. She will be leaving next month and the position is not expected to be filled.
She says that although she loves the creative side of the agency world and that she had grown up there, she will be keeping an open mind.
The agency's former CEO Matt Freeman left last summer and Ross's departing is another blow to the company's leadership.

For the full story, go to Liz Ross.


Auto Industry's TV Comeback

Carmakers seem to be making a return to television advertising as Time Warner's Turner channels, which include TNT, TBS and TruTv, are experiencing an increase in automaker ad spending.
Another network said it has noticed marketers making scatter purchases.
Automakers have to get their ads out there to increase sales in the critical upcoming months: April, May and June.
The frequency of many car ads has increased due to the NCAA basketball tournament.

For the full story, go to car ads.


CIA Advertising?

Yup, they are. The Central Intelligence Agency is turning to popular advertising methods such as print ads and radio to boost its recruitment.
These recruiting efforts are creating buzz online, with bloggers writing about the ads they've seen or heard.
The CIA has been sending recruiters to college campuses to promote their work.
They have also been marketing on Facebook.

For the full story, go to CIA ads.




No comments:

Post a Comment